Second Life is a virtual world, where anyone with an internet access can log in and become a resident of this computerized world. Virtual world was created by Linden Labs and it is recently becoming a massive advertisement portal. The majority of the companies are opening stores and offices in Second Life. The main reason for the companies to go to a Virtual World is to promote their brand and products. While people perambulate in a Second Life, they can always go to any of the company’s office or stores, where they can find information about company’s products and prices, and also links to their official sites. Instead for companies coming to you and giving you all that information that you are so sick of hearing, you are going to the companies, when it is convenient to you. (www.silicon.com)
I really wanted to know how far second life could go, in terms of innovations. My prediction is that some day in the Second Life people will be able to try out their product. People can do that right know, but I want to know if they can really feel the features the products has to offer. Nissan gave people opportunity to choose and to test-drive their cars. But I really doubt if people on the Second Life could really feel the sense of comfort, acceleration, and engine of the car. (www.silicon.com)
In the near future, we going to be able to see and feel these features. One company after another will open up their stores or even car dealerships, where people will test-drive their cars and compare one brand to another, giving people a better sense about each product.
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I am also interested in how the Second life will innovate. At the same time, I feel scared about it. That is maybe because I am not familiar with virtual world well. So far the virtual world connects with real world through exchanging money. As you predict, if we can try out and decide what we want to have. Those two worlds connect each other more closed. I cannot imagine now. On the other hand, I think a world in the second life must be a completed shape of globalization.
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