Dell joins Chinese Blogosphere

As I mentioned before, blogs are becoming the main source of communication between employees and customers. After long days of searching through the internet, I accidentally stopped by the Dell’s news room. Dell announced the launch of Direct2Dell Chinese, which simply means that Dell is going to open a corporate blog in Chinese. Mr. Dell mentions a good point, saying that by listening directly to Chinese customers through digital-community tools and networks, we can deliver better, more customized products and a superior experience. He also mentions that 1/5 of the population in the world speak Chinese, following up on that thought he said it would be very wise to hear what Chinese have to say about their products. Mr. Dell intentions are to acquire some valued information and feedback from their customers.

While Dell is the first computer system to open a corporate blog in Chinese, on this article alone I could predict that other companies will follow the same strategy. It is a good way to strengthen market position in a different country. I think it will be interesting to see Dell’s market share grow in the near future in China. I’m wondering how much effect it will have on the people and how other companies will react, not only the ones that are in technology sectors, but in other sectors as well.